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Product strategy · B2B IoT
Structuring Smarthive as a product portfolio
Bringing structure, prioritisation and commercial packaging to a broad and technically complex IoT platform.
Pedro da Silva César — Product Manager
Complex products.Clear direction.
Bringing clarity, structure and commercial judgement to products where software, hardware and real-world operations meet.
From technical capability to commercial traction.
Product Manager specialising in B2B SaaS and IoT, with a track record of transforming technically complex products into commercially successful businesses. At W4M Digital Solutions, I took sole ownership of Smarthive after three years without a defined product strategy or revenue, establishing its vision, product portfolio, go-to-market strategy and delivery processes. I personally generated and closed over €420k in sales within 18 months.
B2B SaaS · IoT · Smart cities · Connected operations
PSM I
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Product work
Products and systems shaped in environments where software, hardware, operations, commercial requirements and public stakeholders meet.
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Product discovery · Energy · Hospitality
SmartINN: connected hotel operations
Shaping an energy and operations product across hardware, automation, integrations and user workflows.
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Environmental IoT · Public data
Public air-quality monitoring in Faro
A public environmental-monitoring system making real-time information accessible to citizens.
About
Commercial instinct. Product discipline. Technical fluency.
My route into Product Management began in customer-facing B2B SaaS roles. Working directly with customers taught me to distinguish stated requests from real problems, communicate value clearly and test whether an idea matters commercially.
I now apply that perspective to product strategy, discovery, positioning, prioritisation and delivery. At Smarthive, I have spent almost two years bringing structure to a technically complex IoT platform and translating customer needs, tenders and operational constraints into reusable product capabilities.
I am most useful in environments where the problem is still ambiguous, several stakeholders see it differently and the product needs to work commercially as well as technically.
Strategy · Discovery · Positioning · Prioritisation · Stakeholder alignment · Delivery
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Some of my experience
Product did not replace my commercial background. It gave it a system.
These are formal employment roles — a good part of my product experience also comes from work beyond them.
Smarthive / W4M Digital Solutions
Sep 2024 — Present
Product Manager
Product strategy, discovery, prioritisation and delivery across a portfolio of IoT solutions for cities, buildings, energy, water, agriculture and connected operations.
Sensorfact
Jan 2024 — Sep 2024
BDR Manager
Led and developed a commercial team in a B2B energy-management SaaS environment, improving process quality and team execution.
Happeo
Feb 2023 — Dec 2023
Principal BDR
Enterprise SaaS business development, stakeholder communication and commercial problem discovery.
ActiveCampaign
Apr 2021 — Sep 2022
Account Executive
Consultative SaaS sales, customer needs analysis and value communication.
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I also like to build.
Complete digital presences I built for real organisations — from positioning and front-end to custom backends, lead systems and paid media.
Digital presence · Hospitality
Pronti
The complete internet presence for the first Pronti Pizza location.
Digital platform · Social impact
Crevide
A full revamp of an outdated presence — now with online registrations and a custom backend for blog posts, mandatory documents and user management.
Acquisition system · Healthcare
Dra. Sofia Santos
A complete online acquisition system — conversion landing pages, lead nurturing, paid media and CRM — driving 60+ high-value patient leads a month.
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Work in the real world
Some of the projects I contributed to have been covered by regional press and deployed in public environments.
Credentials
- Professional Scrum Master I — Scrum.org
- Product Management training — Product U
- Product Management training — One Month PM