Complex products.Clear direction.

Bringing clarity, structure and commercial judgement to products where software, hardware and real-world operations meet.

From technical capability to commercial traction.

Product Manager specialising in B2B SaaS and IoT, turning technically complex capabilities into products customers can understand, buy and use.

Modular IoT solutions structured.: ~30
Direct Smarthive sales personally generated and closed.: €540k+
From pre-revenue to over half a million euros.: <18 months

At W4M Digital Solutions, I took ownership of Smarthive’s product strategy, portfolio, go-to-market approach and delivery processes.

Selected product work

Product work connecting software, hardware, commercial needs and real-world operations.

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Product strategy · B2B IoT

Structuring Smarthive as a product portfolio

Taking Smarthive from an idea with infrastructure to a modular portfolio of thirty IoT solutions — and its first revenue.

Smart cities · Parking · Environmental monitoring

Loulé and Quarteira digital districts

Coordinating connected urban systems within a complex programme involving multiple technologies and stakeholders.

Environmental IoT · Public data

Public air-quality monitoring network

A public network of monitoring stations across five cities, putting real-time air-quality data in citizens' hands.

Workplace IoT · Environmental comfort

Crédito Agrícola Seguros: smart office comfort

Continuous monitoring of noise, temperature and humidity in an open-space office, to protect focus and team wellbeing.

Smart cities · Product vertical · IoT

Arvoredo Urbano: trees as digital assets

A complete product vertical that turns static municipal tree inventories into live operational management systems.

Agricultural IoT · Decision support

Universidade da Madeira: precision irrigation

A data-driven irrigation platform for experimental vineyards — turning climate, soil and plant data into actionable irrigation times.

01 / 02

03About

My approach.

Commercial instinct

Built through customer-facing B2B SaaS roles. I learned to distinguish stated requests from real problems, communicate value clearly and test whether an idea matters commercially.

Product discipline

I apply that perspective to strategy, discovery, positioning, prioritisation and delivery—bringing structure to ambiguous problems and aligning stakeholders around clear decisions.

Technical fluency

At Smarthive, I translate customer needs, tenders and operational constraints into reusable capabilities across software, hardware and real-world operations.

I’m most useful when the problem is still ambiguous, stakeholders see it differently, and the product must work commercially as well as technically.

Some of my experience

Smarthive / W4M Digital Solutions

Sep 2024 — Present

Product Manager

Product strategy, discovery, prioritisation and delivery across a portfolio of IoT solutions for cities, buildings, energy, water, agriculture and connected operations.

Sensorfact

Jan 2024 — Sep 2024

BDR Manager

Led and developed a commercial team in a B2B industrial-IoT energy-management SaaS environment, improving process quality and team execution.

Happeo

Feb 2023 — Dec 2023

Principal BDR

Enterprise SaaS business development, stakeholder communication and commercial problem discovery.

ActiveCampaign

Apr 2021 — Sep 2022

Account Executive

Consultative SaaS sales, customer needs analysis and value communication.

A few things I’ve built outside work.

Digital products I built end to end—from positioning and front-end to custom backends, lead systems and paid media.

Digital presence · Hospitality

Pronti

The complete internet presence for the first Pronti Pizza location.

Digital platform · Social impact

Crevide

From an old static HTML site to a modern platform — online registrations and a custom backend for blog posts, mandatory documents and user management.